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My name is SGT Michael, and I’m a combat veteran of the Global War on Terror. FUBAR was born from the reality of service—the chaos, the dark humor, the grit, and the brotherhood that only those who lived it understand.

This brand is for the men and women who know what “FUBAR” really means. The ones who adapted when everything went sideways, pushed through the worst days, and carried home the lessons that shaped us forever.

FUBAR is my way of honoring that experience.

Every design is veteran-made and built with meaning—for the fighters, the survivors, and the ones we’ll never forget.

FUBAR is veteran-owned. Combat-born. Made for those who know.